Your company’s created a great product and brought it to market. You have a much needed commodity or a real in-demand service. You’re able to go online and manage your own website and run the whole business. This all sounds great. But is it enough?
With the world becoming increasingly mobile, anyone who can afford to have a mobile phone has one, and so the answer to the question above might be NO. The truth is that reaching out through just the internet isn’t going to be enough. Companies need to keep up with the changes of the times and start to head where everyone else is – MOBILE.
This is why it’s so important for your company or brand to have its own mobile app:
Ensure Costumer Loyalty
The rule is simple: give your customers a reason to stick with you and they will. In a world where impression matters so much, most consumers will never really look for an alternative to a product or service unless they have the need to do so, and this is most likely because there’s something they can’t have or do with their regular brand.
In the case of mobile apps, you’re going to have problems with your customers relying on your company if they’re on the go and have nothing but a smart phone in hand. But when you have your own mobile app brand, it’s like telling your customers that your company will always be there for them wherever they are, and they will likely return the favor and stick with you for the longterm.
Enhance User Experience
The assumption is that many people are going to want to access online services using their smart phones, simply because it’s expected to be more convenient for them. The problem with relying on mobile browsing is that incompatibility issues ranging from the layout of the website to the functionality of some services could be compromised simply because they’ll be visiting sites that are intended to be accessed through a computer.
Some minor problems consumers are willing to put up with, while other problems could significantly frustrate your market. If you’re lucky, there won’t be problems at all. But are you really willing to risk that? Developing a mobile app for particular platforms – even for the more popular ones – will guarantee that your consumers will be able to enjoy your services without risk of experiencing these issues.
Avoid Getting Left Behind By Competitors
The mere idea that your company doesn’t have a branded app where other competitors in the market already do will have a huge impact on how your consumers perceive you. Don’t give them a reason to have to compare your service with theirs by making sure you can honestly say “yes” if they ask whether your company is mobile-friendly. Nowadays consumers are likely to judge a company by simply looking at their available services online. It will be good investment, especially when welcoming new consumers from the market.
Does your company have a mobile app? How has it benefited from being mobile ready?