The Culture of Mobile Natives.

Since 2012 almost all people in the world have smart phones or some sort of mobile device with them. Initially the plan by mobile phone makers was to integrate web browsing into these smart phones to make internet access more mobile friendly. Such was the plan by Steve Jobs that Apple had originally intended to make a mobile versions of the safari browser.

However, most companies took the route of creating specialised mobile versions of their websites instead. This is where the concept of native apps came to from. Mobile Natives are application app programs which are developed especially for a specific platform. These apps, having been designed with compatibility with the platform in mind, are capable of interacting with the said platform more efficiently, giving it an advantage over mobile browser counterparts.

Of course, this is not to say that the web based apps have been left behind when it comes to hitting the mobile scene. The comparison of pros and cons between the two are vast.

Native apps, however, deal a little bit more with specialization. Although ideally, developers should make sure their apps are compatible across various platforms, users can count on these apps being able to function at an optimal level if the platform cooperates as well. It’ll be easier to access all features and maintain the app, assuming that the platform is easy to work with.

But on the downside, this means that how well an app will perform is really based on the acceptance of the platform itself. There are so many platforms out there that unless the developer is able to reach out to all of them, his or her market will be limited to where the apps that were developed will work.

But because of the promise of functionality that native have apps to some platforms, consumers are adding pressure with their demand on quality as well. There are a lot of hit and miss apps that are left forgotten in the app stores simply because they have been released prematurely or incompletely. Most downloaded apps that are found to be defective are hardly given a second chance, making it the scene somewhat beneficial for consumers but very difficult and competitive for developers.

But for developers who plan on taking that chance, they would still have to compete with so many others. For consumers, this makes finding the right app a bit more tasking because the app stores aren’t always as accurate or comprehensive as the browser’s search engine. Many times searchers do end up with a highly advertised app at the top of their search results, only to find they were not of the best quality.

The list of what’s happening in the native app world just goes on, but what’s important to note is that it’s happening, and as long as people are depending on their phones for a lot of things other can calling and texting, the native mobile industry is just going to get bigger.

© Scott Bales 2014. All Rights Reserved.