Stop Copying M-Pesa.

Start-ups will own m-payments market in 10 years, not banks or telcos, online financial services specialist predicts.Operators would do well to avoid attempting to replicate M-Pesa in different markets, despite its success, claimed online financial services company Movenbank on Thursday.

“Different models appeal in different markets,” said Scott Bales, chief mobile officer at Movenbank, during a panel session at CommunicAsia in Singapore. “The message is: stop trying to copy M-Pesa.”

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© Scott Bales 2014. All Rights Reserved.