Mobility & Utility.

No longer will the consumer be tethered to a television, computer screen or a physical place when interacting with businesses. Mobility is a game changer, its not just about the device, it’s about the entirely new eco-system of services and empowerment the device and connectivity enable.

The rapid growth of mobile accessibility around the world has created immense new possibilities, based a device that we have a deep personal connection with. We look at how the mobile phone has and will be the catalyst for change as industries are forced to shift away from the idea of a ‘place to do business’ to a anytime, anywhere, always-on culture that has already hit billions of people and continues to sweeps across the globe.

We investigate this phenomenon by looking at the behavioral and modality changes and their impact on industries. We then dig deeper to understand what this means for the modern financial institution in its ambitions to evolve into this mobile world.

Takeaways:

  • Learn to understand how the consumer modality shift impacts your organizations outlook
  • Leave with key questions that organizations should be asking themselves, and their customer base
  • Understand the real untapped power that mobile brings to your business strategy as customer touches points grow tenfold
  • Learn to understand the major indicators that light up the future insights and trends for planning

© Scott Bales 2014. All Rights Reserved.