Mobile Ready Keynote Speaker Scott Bales

Keywords Focus: Mobility, Modality Shift, Anytime, Anywhere, Mobile Strategy

Mobile Ready; Connecting With The Untethered Consumer in a mobile centric world.

Based on the best-selling book, Mobile Ready (Amazon) is available as a high impact keynote, half day workshop or full day seminar. We dive into the competitive nature of a mobile centric world, to uncover the leadership secrets to driving a mobile centric strategy. Explore the new behavioural norms that enter society everyday, and understand their impact on user expectations.

No longer will the consumer be tethered to a television, computer screen or a physical place when interacting with businesses. Mobility is a game changer, its not just about the device, its about the entirely new eco-system of services and empowerment the device and connectivity enable. The impact of mobile has altered the direction of entire industries, forever changing the expectations of consumers, employees and citizens.

The rapid growth of mobile accessibility around the world has created immense new possibilities, based a device that we have a deep personal connection with. We look at how the mobile phone has and will be the catalyst for change as industries are forced to shift away from the idea of a ‘place to do business’ to a anytime, anywhere, always-on culture that has already hit billions of people and continues to sweeps across the globe.

Mobile is destined to change your industry, are you and your organisation ready for it?

Mobile Ready Takeaways

  • Learn the evolution of behavioural norms driven by mobile centricity in society
  • Learn to understand how the consumer modality shift impacts your organisations outlook
  • Leave with key questions that organisations should be asking themselves, and their customer base
  • Learn first hand practical tools for understand user needs


© Scott Bales 2014. All Rights Reserved.