Engaging your Mobile Market.

Knowing how to engage with your mobile market in the mobile scene is half the battle, and the rules in this game are all the same - to give your consumers what they are looking for. Countless mobile users all over the world are very much aware of the mobile marketing trends, and how they feel about certain company practices will give the right business the much needed input for their mobile marketing strategy. While there’s no hard and fast rule to advertising, having a couple of good guidelines to help you swing the possibilities your way will always be a good place to start when formulating your strategy. After you’ve managed to put your mobile app to work, the first level of engagement should always be user permissions. For quite some time consumers were very concerned with the terms of agreement that they get themselves into when they download their apps, and usually they get frustrated when they find out some third party company or something else gets through to their mobile phones because the mobile app they trusted was apparently sharing their access with others. This is a big no-no in the world where privacy is a big deal, so make sure you ask permissions first. This should be the first thing that have to respond to when they download your app. Trust is very important for any business and you’re not going to get a lot of that when you surprise your clients with too much access from unwanted stranger companies. Aside from privacy and user permissions, you also need to know your consumers’ sentiments. Everybody has issues – even your customers, and not knowing them is going to get you off guard. For instance, if companies were only aware that mobile users often get annoyed when they are presented with ads that aren’t relevant to them, people would probably be more perceptive to offers on their mobile apps. The same goes with how well consumers think the offers were made and, more commonly, how much these offers interrupted their mobile app usage. Which leads to the next concern: timing. Much like everything else, how a person perceives a marketing ad or idea depends greatly on when and under what circumstances they face these offers. The most common example of this is when mobile shoppers get discount coupons when they intend to purchase goods from an online store. In conclusion, keeping those concerns in mind when figuring out how to engage your mobile consumers will greatly affect how much respect you will earn from them, not because you offer competitively better offers than your competitors, but simply because they will feel like their concerns are being addressed by your website or company. And remember, respect is very important in the mobile world because having the privilege of reaching out to your consumers through a medium that’s as private and as personal as one’s smartphone needs a lot of that respect.

© Scott Bales 2014. All Rights Reserved.