Blackberry CEO goes Kamikazi.

In a recent interview with Bloomberg, Blackberry (BBRY) CEO Thorsten Heins made comment that there is no money in the tablet market… the popularity of tablet computers may wane, an indication the company may shelve a follow-up to its ill fated PlayBook device. Has the guy completely lost his mind? He exact words “In five years I don’t think there’ll be a reason to have a tablet anymore” comes in the face of record tablet sales for industry leaders Apple, Amazon and Samsung. And in a world where computing experiences are increasingly mobile.

Research in Motion CEO Thorsten Heins as

Is Blackberry stuck in a world where they believe the device is the key to success. Don’t get me wrong you must have great hardware to go up against the likes of Samsung, Apple, and increasingly Nokia. But Each of these competitors have shown a deep understanding of the modern world… we live in ecosystems powered by platforms. The iPhone and iPad are not about the hardware, they are about the content and services the hardware powers, iTunes, Movies, Photos, Apps, and most importantly these consumption devices have mobilized the services and content to fit into an entirely new digital generation, that no longer associates physical locations with media, content and services.

We live in an anytime, anywhere era… where context, content and experience are king…

We live in an anytime, anywhere era… where context, content and experience are king. For blackberry to dismiss an overwhelming shift in consumer behavior can only be described as suicidal. And what does it say about Blackberry’s investments in their Playbook.

Strong growth in tablet sales is helping to drive overall growth in the global smart connected device market, according to analyst IDC, as the market reshapes itself with mobility at its core. 78.4% year-over-year growth in tablet shipments — which exceeded 128 million units. But this is just the beginning for tablets: IDC expects tablet shipments to surpass desktop PCs in 2013, and portable PCs in 2014.

Time will time if Thorsten can survive comments like these. As he is either a ground breaking pioneer or a Kamikaze pilot. “In five years, I see BlackBerry to be the absolute leader in mobile computing — that’s what we’re aiming for,” Heins said. “I want to gain as much market share as I can, but not by being a copycat.”

I for one know, I love my tablet.. that’s why I have two

1 Comment

  1. Mauricio

    I tend to think Mr. Heins isn’t right about the future of the tablet market, as you suggest. But I think it’s even more interesting his statements about the company’s future. They are daring, and that’s to his credit considering Blackberry seems to be vanishing in the mobile market landscape. His Kamikaze comment about tablets, sounds to me part of the strategy to put Blackberry back in the buzz and social media, which eventually could turn out beneficial for the brand and its products in the near future.

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