Bank 3.0 Reviewed by Jane Haskin, president & CEO, First Bethany Bank, Okla. Jane Haskin is a frequent reviewer for ABA BJ.
Banking is no longer somewhere you go, but something you do.
This statement essentially the subtitle of Brett King's latest book, an expanded and revised edition of his 2010 book BANK 2.0--reflects the overwhelming influence that technology has on how customers choose and use financial services.
If you as a banker do not understand the changes that are occurring in customer behavior, how rapidly they are changing, and the competition you face for your customers, then you must read this book.
If you do understand customer behavior is changing, then you also must read this book for new ideas to keep your financial services relevant.
I promise it will be the most important book you read this year.