Bank 3.0 A Best Seller.

Back at the start of the year, best-selling Author Brett King, asked me to contribute to his latest book, Bank 3.0. The first edition of BANK 2.0 took the financial services world by storm and became synonymous with disruptive customer behaviour, technology shift and new banking models. In BANK 3.0, Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by tablet computing, the operationalizing of the cloud and the explosion of social media he explores: How Social Media has exposed pricing, over-regulation, outdated processes and poor policy, How mobile technology is completely changing the context of banking, How customer advocacy is killing traditional brand marketing, The growth of the 'de-banked' consumer who doesn't need a bank at all; and Why Banking is no longer a place you go, but something you do BANK 3.0 shows that the gap between customer and financial services players is rapidly growing, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry. Since its launch, Bank 3.0 has risen up the banking & finance charts on Amazon in Japan, Germany and the UK, ahead of the books launch in the United States this month. Immensely grateful to have contributed to such a success. Huge thanks to Brett King for the belief in my work & words.

© Scott Bales 2014. All Rights Reserved.